from chaos to clarity: aligning your vision, voice and actions

campaigns

brand strategy

events

video & podcast

merch & design

trainings

campaigns

/ 01
Successful campaigns require a blend of strategy, creativity, and coordination, and that is just how I design and manage campaigns that make an impact. With experience supporting NGOs and international programs, I bring strategic oversight and hands-on execution to every phase. From managing PR and media outreach to curating engaging content for social media, I ensure your campaign has a strong, coherent presence across platforms.

Together4Forests

Romanian female journalists

Colours in extinction

The Deforestation Beat

Fish Forward

Mountain Rivers

My services also include graphic design, video production, and website management, giving your message a polished, professional look. With seamless campaign coordination and event management, I help you launch with confidence, connect with your audience, and maintain momentum throughout.

Captions: 1. and 2. Together4Forests campaign & event in Brussels with WWF EPO, photos © WWF/Pablo Garrigós Cucarella; 3. Women journalists campaign with the Center for Independent Journalism – poster, social media and webdesign; 4. Mountain Rivers campaign featured on the National Geographic cover; 5. Nonoy short ad screened at Pelicam festival to raise awareness about seafood consumption.  

brand strategy

/ 02
A brand is both the promise you make and the story that people tell about you. It is what they remember and understand about your work and way of doing things. And that is why it is vital for any organization, for profit or NGO. You need a clear story and the right strategy to tell it, and I can help with that.

Bear Orphanage

Colors in Extinction

Editorial writing

Product launch

With over a decade of experience in nonprofit work, environmental campaigns, and global initiatives, I understand how to position values-driven organizations in a way that’s both authentic and effective. Every piece of work supports visibility, credibility, and builds long-term trust.

Captions: 1. Sturgeon Beer launch event, from the Colours in extinction campaign implemented with Momentum; 2. PR for the Danube Delta projects of WWF; 3. Colours in Extinction campaign stunt – mural; 4. Sturgeons: Protect Danube’s Treasure project selected in EC competition.

events

/ 03
From online workshops to outdoor events, I create and coordinate experiences that connect. I offer full support, from concept development to implementation, to follow-up, ensuring every detail is covered. With integrated PR, social media promotion, and email newsletters, your event gains visibility before, during, and after it takes place.

Earth Hour

Fake or News? Conference

Living Planet Report launch

I’ve worked with mission-driven teams around the world to organize events that not only run smoothly but also reflect the organisation’s values, particularly within the environmental and education space.

Captions: 1. Earth Hour 2017 oudoor event, photo by Doru Oprișan; 2. Media Literacy Conference 2023, photo ©Ionut Rusu/CJI; 3. Pop-up Shop for Earth Hour with Printoteca; 4. Living Planet Report launch and results from the Danube Delta mapping with Google – press conference.

video & podcast

/ 04
Storytelling is one of the most effective ways to bridge connection and build trust. My creative services include branding, scriptwriting, and copywriting, to bring your message to life. By coordinating with production agencies and managing every step of the process, I ensure high-quality output that engages your audience. I’ve worked with NGOs and international partners to create video and design assets that communicate complex topics in clear, easy-to-understand ways.

Climate change in the Danube Delta

Scientists speak up

Bear neighbours

Media Literacy Conference 2024

Media Literacy Lab - podcast

As a podcast producer, I manage everything from editorial planning to brand identity and content design. Whether you’re starting a podcast or need help evolving an existing one, I ensure it’s professionally produced and strategically positioned.

Captions: In creating these videos I worked with 1. Climate Change in the Danube Delta – Okapi for WWF, 2. Bear Neighbors – Animation Worksheep for WWF, 3. Scientist – Arrabona Studio for WWF EPO, 4. Conference – Creative Broadcast for  the Center for Independent Journalism.

merch & design

/ 05
Just what you need. Without wasting resources or complicating things, so that your merchandise and giveaways bring joy and are treasured by your audience. I help develop original concepts, shape the branding, and craft compelling copy & design, ensuring your materials are not only beautiful but aligned with your mission.

concept

branding

copywriting

agency coordination

I also coordinate with production agencies to maintain quality and consistency, so whether it's a brochure, T-shirt, or sturgeon whistle made by a local artisan, your audience experiences your brand at its best.

Whenever I propose to use merchandise or giveaways, I think about impact, long-term use and socially and environmentally conscious options.  Captions: 1. Poster designed for Together4Forests; 2. stickers and pins for WWF; 3. pins; 4. tote bags made from recycled outdoor banners.

trainings

/ 06
With a background in brand management and strategic communications, I offer training sessions that help individuals and teams clarify their priorities, and build a coherent plan to reach goals. Whether it's storytelling, branding, working with the media (journalists), or crisis communication, these sessions are designed to help you connect the dots, focus on what matters most, and communicate with purpose and confidence.

storytelling

brand

crisis communication

working with journalists

These sessions are designed to meet you where you are - beginner to advanced - and can be delivered 1:1 or in small to medium-size groups, always shaped to fit your specific goals, pace, and work.
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